First Contact 2.0 is a training and service user engagement service. It is a Community Interest Company (CIC) derived from and responding to the identified needs of individuals and collective to affect social change. Our aim is to impact on the negative disadvantage and experience of individuals, families or groups who find access to meaningful engagement a barrier to services. The challenges that differing realities pose from provider to service recipient can cause potential barriers to moving forwards for many. Society’s norms and values can sometimes pose the real problem in hindering progression in peoples’ lives due to poor awareness, knowledge and misunderstanding between stakeholders.